The renowned publisher has welcomed Ben Brinkman from the creators of Apex Legends to lead the development team at their internal studio, which is currently crafting the upcoming over-the-shoulder roguelike extraction-shooter known as Project Ethos.
Leadership Change Follows Lukewarm Feedback
Brinkman assumes the role of studio head at the development studio following the departure of previous head Michael Condrey, who was removed from his post due to Project Ethos' underwhelming early showing last fall.
Recently, the company's top executive a key figure informed employees about this decision through an internal memo, which highlighted that early feedback sessions had indicated the need for a more defined game identity.
Ismailer stated that the team is now refining Project Ethos with a revised approach, aiming to address community desires.
A Pattern of Key Hires
This announcement echoes a similar action taken by the publisher in August, when they brought on Rod Fergusson from Blizzard to contribute to the BioShock development group.
Here is the full text from the president's announcement:
Team—
I know you all just wrapped up your town hall - I trust you’re as enthusiastic as I am with the recent updates. Last time I sent you all a note, I mentioned the following: “I believe in this team. You all are some of the most motivated and talented designers we have had the opportunity to collaborate with - and we’re excited for that relationship to endure.”
With your dedication and versatility, particularly over the past twelve months, you continue to prove that.
The player input from last autumn’s the game playtest was enlightening. It validated the potential of a action-packed game but made clear we still had work to do. It uncovered the need for a more distinct identity.
It’s been inspiring to see how far you’ve progressed. You embraced the feedback to mind and revamped the title with a refreshed vision - one that’s poised to deliver on its potential to our audience.
The belief in Project ETHOS grows every day. To advance the remarkable advancement you’ve made, It is a pleasure to announce the new hire as the new Lead of the team. Following several months of discussions, he comes aboard us on next week.
Ben’s guidance and expertise in the PVP shooter space is vast, having dedicated the last 15 years creating and managing some of the most well-known franchises in the industry, for example the acclaimed shooter, and most recently, Apex Legends.
Please join me in receiving Ben soon. We are all excited to keep witnessing the evolution of the game in the weeks to come.
David
Background of the New Head
Brinkman currently holds the role of senior developer and production lead at the renowned studio for their flagship title. He previously was employed at major gaming companies in multiple production roles on the iconic franchise games, and, earlier in his career, had stints at 2K and Electronic Arts.
Game Information and Vision
The upcoming game was revealed in October 2024 together with a early access event. Then, 31st Union described the title as a "free-to-play, third-person perspective roguelike hero shooter and an exciting advancement on the genre."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in real-time to suit your personal playstyle," the description states. "Face the competition with unique powers, risks, and obstacles that evolve every match. Will you withdraw carefully with your collected items? Or go big, risk it all, and hope your group can earn top ranking? The choice is yours."
The game does not have an official release date or supported systems, but players can expect further news as creation advances.
