TikTok is introducing a fresh option that enables them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the service announced that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a widespread rollout. This development comes amid a rise in AI content, driven by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing channels on a competing service primarily display clips produced artificially. A large amount of this content is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often nonsensical or bizarre.
Our research shows that many people enjoy content made with AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the option to increase or decrease of that, according to their own likes,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its service tagged as artificially created. Overall, more than 100 mn videos are uploaded to the platform each day, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the level of AI-generated videos they see by opening the content preference option in the app and picking “AI-generated content”. Further subjects that are already be controlled under the setting encompass current affairs, style, cosmetics, and dance.
Platform Guidelines
TikTok’s policies oblige users to label “realistic” artificially created content, and it bans dangerous deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be removed under its community policies.
Furthermore, the app will from now on add an AI-generated tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This measure is intended to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
The company is furthermore introducing a $2 million awareness program for professionals and groups to produce learning resources about ethical AI use. This program will assist non-profit groups focused on educating computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid debate over proposals to lay off a large number of content moderators in the United Kingdom. TikTok is expected to reduce hundreds of positions in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official stated that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it gets reviewed by staff. The platform announced a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable process content quickly.”
